I am an attorney, LEED AP, and member of Virginia's Legal Elite in Construction Law specializing in construction law, contracts, mechanic's liens, safety. For more of my thoughts on construction, blogging and my journey into social media, see my Tumblog or in particular Construction Law Musings. Please contact me for a copy of any posted document or presentation.
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Some great points made very strongly by Mr. Tannebaum and some good conversation ensures. Check it out!
Brian Tannebaum (@MIAMICRIMLAW on Twitter), posted a great piece on how not to win friends and influence customers to hire you, whether through Twitter or through more "Traditional" avenues.
His point is a good one. Spend your time marketing why you should be the one to help the customer. Don't waste time bad mouthing the competition. Customers/clients will sense that you are not pushing your strengths and wonder why. Stick with the positive and answer client's questions honestly and without taking pot shots at the competition and you will come out ahead.
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